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January 8, 2008
Strong Spend Ahead for E-Mail Marketing
E-mail marketing spending will nearly double by 2012, according to a research company. Growth would be greater if e-mail weren't so efficient. Full Article





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Most Agencies Bearish on Mobile for 2008
Ad agency execs surveyed at an industry summit said that this likely wasn't the year for a big budget shift to mobile. Yet mobile advertising is projected to boom. Why the disconnect? Full Article






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More Articles
'08 Will Be Good for Display Ads
Women Out West Shop on Web More
Arab Online Ad Spend Climbs Steadily

Recent Articles
TV Ads Reach DVR Users Quickly
Mobile-Only Going Mainstream
Hispanic-American Consumers Accept More E-Mail
Will Online Ad Growth Continue in 2008?

See All Recent Articles



More Reports | Report Calendar




eMARKETER IN THE NEWS
1/2: Associated Press, printed in NY Times - MC Hammer's Next Act: Tech Entrepreneur
12/31: NY Times - Web Playgrounds of the Very Young

See All News Coverage


eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events



eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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