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  BizReport News |  January 7, 2008  |  Issue 2/2008
 
BizReport
 

Top Stories

Daytime audience for online marketers
The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it's an opportunity to target what is being called the "online at work" Internet population.


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Online Hispanics more tolerant of email comms
Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia.

Online holiday spending increases 19%
As of December 27th, online holiday spending for 2007 had reached more than $27.9 billion, in increase of 19% over 2006 and an indication that more consumers are logging on more often to shop.

Motorola to launch on-demand mobile television
Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television.

Multicultural marketers embrace social and mobile marketing
A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks.

Marketing channel offers new opportunity
A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices.


More news

Stereotypical representations offputting to ethnic minorities

ForeSee: Online shopper satisfaction down

Online music downloads double

eMarketer: mobile ads set to explode

GroupM: World ad spend rising faster than U.S. ad spend

Wizzard offers dynamic insertion for podcast ads




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