Elsewhere on the ClickZ Network...

ISPs Collect User Data for Behavioral Ad Targeting
[January 3, 2008] In new trend, Internet service providers track subscriber activities online for behavioral advertising purposes.

Report Predicts Higher Graphical Ad CPMs, More Growth for Search and Ad Networks
[January 3, 2008] JPMorgan analyst report blames non-premium ads on social networks for low CPM rates in 2007.

Social Marketing in 2008: An Icarus Story?
[January 2, 2008] Maybe Sisyphus is more like it. Despite continual efforts to improve targeting and engagement with social networking consumers, success stories are still few and far between.

Web Audience Measurement Clouds Build, Few Signs of Clearing in '08
[January 2, 2008] Baby steps were taken in '07 to adjust audience measurement for a maturing Web, but publishers remain disgruntled, media consumption continues to evolve, and agencies need better tools to decipher data.

Execs & Accounts for January 2, 2008
[January 2, 2008] YouTube swipes Di Cesare from Microsoft; Qualman joins EF Education; Stallion taps IMC for Power Pockets apparel campaign.