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OgilvyAction to unveil its retail division soon
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OgilvyAction, the BTL arm of Ogilvy, has revealed its plans to launch a comprehensive retail division soon. The retail offering from Ogilvy would include a retail arm as well as some of the proprietary tools for measurement developed by OgilvyAction in other international markets.
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Advertising is an important medium to change people’s behaviour: Dr R K Pachauri
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Dr R K Pachauri, Chairman of IPCC and Director-General, Tata Energy Research Institute, in a special address to advertising and media professionals, organised by the International Advertising Association, urged advertisers to initiate advertising campaigns and act as change agents in curbing climate changes and global warning.
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LG’s Sandeep Tiwari joins Dish TV as Deputy VP-Marketing
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Sandeep Tiwari, who quit LG Electronics India as Head-Product Marketing late last year, has joined Dish TV, the direct-to-home (DTH) business of Zee Group, as Deputy Vice-president, Marketing.
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Vishal Ahluwalia, VP-Client Servicing, Contract Advertising, puts in his papers
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Vishal Ahluwalia, Vice President-Client Servicing, Contract Advertising, has recently put in his papers. According to informed sources, Ahluwalia is serving his notice period at the moment. However, his next move could not be ascertained at the time of filing this report.
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Gaurav Seth appointed Business Head of Vyas Giannetti Creative Sports
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Gaurav Seth, previously Head of Marketing and Communication at Essel Group’s Indian Cricket League, is the new Business Head of Vyas Giannetti Creative Sports (VGCS), India’ first ‘sporting concepts’ firm. VGCS is part of Mumbai-headquartered Rs 200 crore Vyas Giannetti Creative.
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TRAI moots 74 per cent FDI limit for mobile television service providers On iZone
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TRAI has released its draft recommendations on issues relating to mobile television service to the Ministry of Information & Broadcasting. Among other recommendations, TRAI has suggested that FDI limit for mobile television service providers should be 74 per cent.
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ClickJobs.com aims to be third largest player within the first half of 2008 On iZone
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Online job portal ClickJobs.com, which is part of the Bharat Matrimony Group, aims to be the third largest player in the next six months, and then move up to the second position by the end of the year, with a target of getting in 5 million resumes.
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9X set to usher in 2008 with four new shows
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9X is launching four new shows. Extending its prime time slot from January 7 onwards, daily fiction drama ‘Dahhej’ will air from Monday-Thursday in the 8.30 pm time slot. Come January 14, and the channel will premiere two daily dramas and a daily cookery show for its afternoon time band.
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Former Director-Marketing at ITC, Satish Mehta, authors book on marketing
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Satish Mehta, former Director-Marketing at ITC Ltd, launched his first book ‘Marketing to Win’. Piyush Pandey, Executive Chairman and NCD, O&M, was the chief guest and Arunditya Sahay, Professor and Head, Strategic Management and Chairman, Centre of Entrepreneurship, was the guest speaker at the book launch.
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Kiran Bedi joins hands with Mobile Mantra for a safer India mission On iZone
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Kiran Bedi, retired IPS officer and Founder Chairperson of India Vision Foundation, has launched ‘Safer India’, as a mission to make India a safer place to live in. The Foundation has also launched a website in association with Mobile Mantra – saferindia.com – which would act as a bridge between ordinary citizens and police services.
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Celebrity dance fever continues for third season on Vijay TV
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Vijay TV is set to launch a third season of its celebrity dance show ‘Jodi No. 1’ on January 4, 2008. With a prize money of Rs 5 lakh along with a ‘Best Performer’ title award for the winner, ‘Garnier Fructis Vijay Jodi No. 1’ would be a 13-episode series to be aired on Fridays and Saturdays in the 8pm time slot.
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ZestADZ launches Facebook mobile ads On iZone
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Multi-format mobile advertising platform ZestADZ will now sell ads on the Facebook mobile platform. This will allow Facebook mobile developers to integrate mobile ads with their Facebook mobile applications.
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Supermodel Petra Nemcova mentors 6 models in Discovery Travel & Living’s new series
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Reality shows have groomed singers, actors, dancers, and actors. Discovery Travel & Living now trains the spotlight on models in its new series ‘A model life with Petra Nemcova’ from January 4, 2008. The series will feature six new models being groomed by supermodel Petra Nemcova for the New York Fashion Week.
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| News
from latest issue of impact |
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Cybermedia @ 25 – A Pioneering Dare
The CyberMedia group started off its eventful
journey in 1982, with one publication –
Dataquest. 25 years later, the group has grown
to have fifteen publications. Add to this 12 websites
and an events department. The group also launched
itself in the overseas market with titles like
the Biospectrum Asia and Global services. In this
conversation with impact, Pradeep
Gupta, Chairman of CyberMedia shares
his vision, goals and achievements of CyberMedia,
as it completes its twenty fifth year of operations.
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“In the Internet domain, the dog-eats-dog
syndrome does not exist” – Sanjay
Trehan
It’s
just a nine month old entity and in its short
term of existence, NDTV Convergence has already
started working on the theme that news should
now move beyond television screens and enter mobile
screens. The company recently launched its first
WAP site, NDTV Active that is scheduled to go
live by the first week of January 2008. Sanjay
Trehan, CEO, NDTV Convergence, in a conversation
with impact shares his aggressive
plans to create a difference in the digital world.
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