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January 2. 2008
Who's Ready for the Digital Transition?
Paul Verna, Senior Analyst
Almost everyone in the United States watches TV. But many don't know about the impending TV blackout. Full Article




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Web 2.0: hype or opportunity?
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Mobile Leads Online Ad Spend in Japan
Search ad spending growth is hotter in Japan than in the United States. But mobile ads are set for their own boom.
Full Article





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eAds! eAds! eAds! Online advertising is set to double as a percentage of total media, rising from
a 6% share in 2006 to over 12% share in 2010. To look further into the future, read the new eMarketer report, US Ad Spending: The Online Shift Accelerates.
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More Articles
Amazon.com: 'Best Holiday Season Ever'
Consumers Want GPS on Handsets
Kids in Norway Teach Tech to Parents

Recent Articles
eMarketer's Predictions for 2008: Part II
All Eyes on Outdoor Video Advertising
Online Holiday Sales Ho-Ho-Hold Up
eMarketer's Predictions for 2008

See All Recent Articles



More Reports | Report Calendar



eMARKETER IN THE NEWS
12/20: NY Times - F.T.C. Clears Google-DoubleClick Deal
12/5: Radio Interview, WebmasterRadio.FM, Ft Lauderdale, Florida - Mobile search

See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events

eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

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