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On his blog today, Seth Godin reminds readers to go ahead and indulge in a little ego surfing. In our information-saturated world, reputation management isn't something that should be ignored. As Godin points out, your prospects, prospective employers, and probably even your co-workers are going to do it, so take the time to know what's being said about you, your company, and your brand.
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On the Search Marketing Gurus blog, Li Evans examines the online marketing strategies of 14 of the 2008 presidential candidates, taking a close look at the tools these hopefuls are using to connect to the American people. Evans is focusing especially on blogging, social media, SEO, and PPC strategies and is grading each candidate according to their finesse with each technique.
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LinkedIn can be a great way to managed your online professional networking, but it can also be difficult to decide who to let in and how to handle invitations from people you don't know. On her blog today, Krishna De offers some tips on how to play gatekeeper to your LinkedIn world, as well as how to be upfront with potential contacts about your acceptance policies.
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January 24-25, 2008 | Miami, Florida
http://www.netpromoter.com
The Net Promoter measure of customer loyalty provides a compelling link between word of mouth and customer loyalty. Hear how leading companies are using Net Promoter to drive customer loyalty and growth at the second annual Net Promoter conference. The conference features case studies, best practice sessions, expert viewpoints from Fred Reichheld and other leading loyalty experts, and numerous networking opportunities.
Visit http://www.netpromoter.com/npc/miami08/index.php for the full agenda and speaker profiles.
A special promotional price of $1495 ($300 off the regular conference price of $1795) is available to WOMMA members if you register before Jan. 11, 2008. To receive the special discounted price, use the promotional code, which can be found in the WOMMA Member Center:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=8749d696b5e54606b290fbf7adddf53a
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Looking at the year to come with optimism, Angelo Fernando posts on the Valley PR Blog five of the top things social media marketers can look forward to in 2008. The list includes things such as unexplored technologies and the maturation of specific social networking practices.
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When the crew of an in-production Star Trek movie created a set in a civic room, it invited Long Beach city staff members to watch the filming. Of course, word got out about the set's unusual open door policy, inspiring movie buzz a full year before the film's release.
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