Friday, December 21, 2007
»  10 Most Cynical Online Predictions for 2008
»  The Un-Siloing of Media
»  PPC, Backwards and Forwards
»  Is Your Marketing Out of Sync?

Wednesday, December 26, 2007
»  Using Yahoo Site Explorer for Site Intelligence
»  Behavioral Marketing: A Look Ahead to 2008
»  File This Away for Holidays 2008

Thursday, December 27, 2007
»  E-mail's Dark Side
»  Online Ski Advertising: Not Such a Slippery Slope
»  College Bowl Games as Seen on...Mobile?
»  Defining Success: How to Set Web Goals for 2008

Friday - December 21, 2007

»  Video, Rich & Streaming Media
10 Most Cynical Online Predictions for 2008
Written by Dorian Sweet
Are you ready for Internet Idol, device-oriented finger shuffleboard, online telepathy, and other musings?
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»  What's The Buzz?
The Un-Siloing of Media
Written by Rebecca Lieb
Lines are increasingly blurring between what's interactive media and what's not. This means more marketing possibilities -- and necessitates greater advertiser agility.
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»  Paid Search Strategies
PPC, Backwards and Forwards
Written by Kevin Lee
In paid search, past performance isn't a true indicator of future results. Three ways to improve your chances of winning.
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»  ROI Marketing
Is Your Marketing Out of Sync?
Written by Bryan Eisenberg
An interview with Seth Godin on his new book, "Meatball Sundae," and mixing old and new marketing.
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Wednesday - December 26, 2007

»  Search Engine Marketing
Using Yahoo Site Explorer for Site Intelligence
Written by Erik Dafforn
Google Webmaster Tools gets most of the glory, but Yahoo gives Webmasters some great tools too.
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»  Behavioral Marketing
Behavioral Marketing: A Look Ahead to 2008
Written by Robin Neifield
Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting.
»  Full story  » Printer version

»  B2B E-Mail Marketing
File This Away for Holidays 2008
Written by Karen Gedney
Business e-cards can showcase creative talent, provide personalization, and be fun.
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Thursday - December 27, 2007

»  E-Mail Marketing Optimization
E-mail's Dark Side
Written by Derek Harding
Opting-out of opt-out e-mail.
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»  Media Buying
Online Ski Advertising: Not Such a Slippery Slope
Written by Tessa Wegert
Winter brings cold weather and hot online media options.
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»  Mobile Marketing
College Bowl Games as Seen on...Mobile?
Written by Courtney Acuff
A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength.
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»  Actionable Analysis
Defining Success: How to Set Web Goals for 2008
Written by Jason Burby
Sorry, but a site redesign or new product line launch don't count.
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