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December 26, 2007
German Online Advertising Gets Rolling
A new eMarketer report analyzes the trends that are propelling the second-largest advertising market in Europe into the online marketplace. Full Article





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New StrongMail/JupiterResearch Study: The Maturation of
E-mail & Centralization

With email volumes reaching an all time high, consumers are feeling the weight of increasing communications from companies
that they do business with. A new study from StrongMail
and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their e-mail marketing, customer service, and transactional email initiatives to protect their brands.

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Retail Firms Treat Web Customers Best
Jeffrey Grau, Senior Analyst
Apparel and mass merchandisers lead the pack. Full Article






Advertisement
eAds! eAds! eAds! Online advertising is set to double as a percentage of total media, rising from
a 6% share in 2006 to over 12% share in 2010. To look further into the future, read the new eMarketer report,
US Ad Spending: The Online Shift Accelerates.
--> Click here


More Articles
More TV, Movies, Please: Internet Viewers
Kids Are Playing Games, E-Mailing
European Broadband To Hit 71% by 2013

Recent Articles
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See All Recent Articles



More Reports | Report Calendar




eMARKETER IN THE NEWS
12/20: NY Times - F.T.C. Clears Google-DoubleClick Deal
12/5: Radio Interview, WebmasterRadio.FM, Ft Lauderdale, Florida - Mobile search

See All News Coverage


eMARKETER SPEAKING AND EXHIBITING
Texas Tour 2008
January 23-24, 2008
Geoff Ramsey, eMarketer CEO, will be doing a tour of three cities' Internet Marketing Associations. He will visit Houston, Dallas and Austin to talk about online predictions for 2008.

See All Events



eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Companies from all verticals rely on their eMarketer subscriptions for easy access to information, charts and data to make informed decisions and to prepare compelling sales, client and business presentations.

Need data for presentations? eMarketer subscribers can download charts instantly - over 50,000 choices.
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