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... But we'll be back on Jan. 2 to help you kick off your new year with more great word of mouth marketing content. Happy holidays to all of our readers, from the WOMMA staff!
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According to a new study from the Pew Internet & American Life Project, 64% of online users aged 12-17 create online content of some kind. That figure is up from 57% in 2004.
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World Vision launched an online video spoof with a serious message. In the video, an affluent child struggles with the decision to have either toast or cereal for breakfast as a way to promote World Vision's Alternative Gift Catalogue for the holidays. The effort, which is a first for the charity, is paired with a Facebook application that allows users to send pages from the Alternative Gift Catalogue to their friends along with a personalized message.
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Net Promoter Conference
January 24-25, 2008 | Miami, Florida
http://www.netpromoter.com
The Net Promoter measure of customer loyalty provides a compelling link between word of mouth and customer loyalty. Hear how leading companies are using Net Promoter to drive customer loyalty and growth at the second annual Net Promoter conference. The conference features case studies, best practice sessions, expert viewpoints from Fred Reichheld and other leading loyalty experts, and numerous networking opportunities.
Visit http://www.netpromoter.com/npc/miami08/index.php for the full agenda and speaker profiles.
A special promotional price of $1495 ($300 off the regular conference price of $1795) is available to WOMMA members if you register before Jan. 11, 2008. To receive the special discounted price, use the promotional code, which can be found in the WOMMA Member Center:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=8749d696b5e54606b290fbf7adddf53a
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Popular blog Techcrunch is adding a new category to the slate of issues facing 2008 presidential candidates: technology. Techcrunch is using a variety of social media tactics, from podcasts to blog posts, to get the word out and encourage readers to choose which candidates the blog will endorse -- based primarily on the candidates' understanding of issues that crop up from the tech sector.
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When director Judd Apatow makes a viral video, you know it's not going to be a run-of-the-mill clip. In a video piece created to promote Apatow's latest movie, "Walk Hard," the joke is on viral marketing, as the cheeky director and actors Jonah Hill, Justin Long, Paul Rudd, and Craig Robinson discuss Apatow's movies and even acknowledge that what they're doing is viral marketing meets comedy.
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[Originally posted by Spike on Brains on Fire.] Before the Brains on Fire blog goes silent for four or five days, I wanted to point out a couple of things that have been bugging me. I know, I know it’s...
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