Friday - December 14, 2007
» ROI Marketing
How to Embrace Multichannel Behavior
Written by Jack Aaronson
A three-step program to help consumers make their own way across your sales channels.
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» Paid Search Strategies
Top 10 Reasons to Double Your Search Budget for '08
Written by Kevin Lee
Increase your search budget before rivals collectively kick your butt, take market share, or poach your most valuable customers.
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» Video, Rich & Streaming Media
What Do You Want From Online Video in 2008?
Written by Ian Schafer
How the next year in online video can become better than the last.
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» What's The Buzz?
Ad-Supported Wi-Fi: Back to Basics
Written by Anna Maria Virzi
After several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise.
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Monday - December 17, 2007
» Using Ad Technology
Counting the Streams in a New Media Age
Written by Eric Picard
Media distribution is becoming fragmented much quicker than the currency can handle.
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» Intellectual Capital
Politics and Search Engine Position
Written by Gary Stein
How are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner.
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» E-Mail Marketing
Getting and Using Customer Testimonials, Part 1
Written by Jeanne Jennings
Good testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Part one of a series.
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» Search Results
Let's Talk About Links
Written by Mike Grehan
Why do so many sites rely on paid links to get ranked in the first place?
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Tuesday - December 18, 2007
» CMO
Building Permanent Experiences
Written by Chad Stoller
Three tips for improving overall brand building throughout the purchase cycle.
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» Analyzing Customer Data
Push Your Web Team to Be Creative
Written by Jason Burby
Tease: Do your creativity and passion really work? Test them!
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» Agency Media Strategies
Future of Online Advertising in Flux
Written by Hollis Thomases
Advertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession.
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» Online Video Advertising
Activating Brand Content Online
Written by Christine Beardsell
Three things to keep in mind when developing brand video content.
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Wednesday - December 19, 2007
» Behavioral Marketing
Embrace Vertical Behaviors
Written by Andy Chen
Rather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future.
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» E-Mail Delivery
E-mailers Flunk the *** Test
Written by Stefan Pollard
How long has it been since you tested to see if the *** function works?
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» E-Marketing Strategies
Product Research Through Social Networks
Written by Dave Evans
If you have a friend whom you trust and who has the answer to your question, why use a search engine?
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» Search Engine Marketing
Adventures in Searchandising, Part 2
Written by P.J. Fusco
What happens when the major search engines meet guided navigation and extreme pagination? Part two of a series.
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Thursday - December 20, 2007
» Local Search
Local Search: The Rodney Dangerfield of Online Marketing
Written by Brian Wool
Why does local search get so little respect?
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» Actionable Analysis
Take Social Networking a Step Further
Written by Heidi Cohen
The five Ws of using social media to increase branding.
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» Media Buying
Delicious Holiday Marketing Campaigns
Written by Tessa Wegert
It wouldn't be the holiday season without special foods. How grocery chains and brands are promoting holiday products.
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