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Did you know that we regularly get contacted by various publications looking for examples and case studies of companies that use email marketing?

We've had reporters looking for retailers, restaurants, technology companies, accountants - you name it.

If you are interested in being on our "call" list the next time a reporter wants to talk to someone using email marketing for their organization, please contact us.

In your note, please include the following:

• Your name
• Organization
• Contact information
• a blurb about your email newsletter or marketing campaigns (what it's about, who is your target market), and any specific stories or anecdotes about your experience in email marketing or with MailerMailer.

Also, please include the following line: "I am authorized to allow MailerMailer to provide my comments to the media or post them on MailerMailer's web site for publicity purposes."

We may even contact you for a feature story about your organization in our monthly newsletter. We hope to hear from you soon!

Ways to create attractive email messages without relying on images

From The Touch, Email marketing and small business blog

According to the Email Experience Council 2007 Rendering Report, "nearly 53% of respondents' email clients or ISPs automatically blocked images in some or all email messages, and 45% of email readers rarely or never downloaded images within their preview pane."

In other words, if your email communication relies on images within your content to convey your message, you have lost half of your audience in every mailing. With image blocking so prevalent in most email readers, it is very important to make sure that your newsletter renders well without images. Outlook, Outlook Express, and Lotus Notes have image downloading disabled by default. Together, these three email readers represent 86% of the market says the EEC's report.

What's an email marketer to do? Read More...

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Six Tips to Optimize Your E-mail Campaigns:

1. Ask your subscribers if they want to continue to receive your messages.
2. Remind subscribers to tell you if they change their e-mail address.
3. Personalize your subject lines and messages.
4. Increase the number of hyperlinks in your e-mails.
5. Schedule delivery times and staff hours to satisfy subscriber response.
6. Include your phone number, customer service e-mail address, and regular postal mail address in each message so subscribers can easily contact you.