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Twenty-four percent of marketers have a word of mouth marketing strategy in place according to a new report from Ketchum and the USC Annenberg Strategic Public Relations Center. According to report analysts, this underscores the fact that marketers need to re-evaluate their communications in order to best meet consumer needs.
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Dodge Caravan has just launched its first foray into Facebook with an application called "Holiday Letters" that allows users to send Mad-Libs-Style messages to their friends. The messages themselves are holiday-infused and are meant to remind people of Dodge Caravan's commitment to bring families together.
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According to a recent study by the American Marketing Association, this holiday season 47% of consumers report they would use a social networking site to hunt for coupons or gift ideas, 45% would use a social networking site to shop around for deals and discounts, and 22% would read or write a product review online.
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Net Promoter Conference
Jan. 24-25, 2008 | Miami, Florida
http://www.netpromoter.com
The Net Promoter measure of customer loyalty provides a compelling link between word of mouth and customer loyalty. Hear how leading companies are using Net Promoter to drive customer loyalty and growth at the second annual Net Promoter conference. The conference features case studies, best practice sessions, expert viewpoints from Fred Reichheld and other leading loyalty experts, and numerous networking opportunities.
Visit http://www.netpromoter.com/npc/miami08/index.php for the full agenda and speaker profiles.
A special promotional price of $1495 ($300 off the regular conference price of $1795) is available to WOMMA members if you register before Jan. 11, 2008. To receive the special discounted price, use the promotional code, which can be found in the WOMMA Member Center:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=8749d696b5e54606b290fbf7adddf53a
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Word of mouth marketing encompasses a diversity of techniques, but often the complex, multi-faceted definition of WOM is confused for one of its many practices. On his blog, Emmanuel Vivier takes a look at the differences between word of mouth marketing, buzz marketing, and viral marketing -- and includes specific examples of each.
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While some are satisfied with using pre-roll or post-roll ads as a way to get dollars from their podcasting efforts, others have veered off the traditional media path and are finding more creative ways to get bottom-line impact from podcasts. Here are nine nontraditional ways to get your podcast to payoff.
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