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Industry heavyweights make 2008 predictions
As we rapidly approach the end of 2007, big names in the online advertising industry are beginning to make their predictions for 2008. Among the predictions are an increase in user-generated content and increases in consolidation for online marketers.

WOM absent from communication strategy
The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum.

Phishers net more victims during 2007
A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased.

More socializing for TopShop
In March this year, one of Britain's largest fashion stores, TopShop, entered the world of social networking with a profile page on MySpace. The success of this move has led the fashion store to explore another big social network.

eMarketer: Social marketing to surpass $2 billion in '08
One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year.

EBay tops e-tailer list in '07 holiday season
Forget about brick-and-mortar stores drawing in the most online shoppers. Most online shoppers are focused on online auctioneer EBay this holiday season, albeit by a slight margin. According to a new report from Nielsen//Netratings, the auction site is the most visited etailing hub for the week ending December 9th.

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Paramount using transactional banner ads

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