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Google is making it easier for users to tap into the social networks that they are already a part of by integrating its Gmail address books into the social aspects of its other applications -- such as Google Maps and the newly launched social feature on Google Reader.
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Former NBC correspondent David Hazinski is causing a ruckus in the blogosphere by asserting that blogging and other forms of citizen journalism needs to be regulated by traditional media. Hazinski stepped squarely on bloggers' toes by contending that blogging isn't really journalism at all.
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GoViral has ranked the top five viral video ads of 2007. The top ad, the "Gorilla Drummer" viral video from Cadbury, generated more than five million views on YouTube.
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Net Promoter Conference
January 24-25, 2008 | Miami, Florida
http://www.netpromoter.com
The Net Promoter measure of customer loyalty provides a compelling link between word of mouth and customer loyalty. Hear how leading companies are using Net Promoter to drive customer loyalty and growth at the second annual Net Promoter conference. The conference features case studies, best practice sessions, expert viewpoints from Fred Reichheld and other leading loyalty experts, and numerous networking opportunities.
Visit http://www.netpromoter.com/npc/miami08/index.php for the full agenda and speaker profiles.
A special promotional price of $1495 ($300 off the regular conference price of $1795) is available to WOMMA members if you register before Jan. 11, 2008. To receive the special discounted price, use the promotional code, which can be found in the WOMMA Member Center:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=8749d696b5e54606b290fbf7adddf53a
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Online social networks are set to surge, according to a new eMarketer report, titled "Social Network Marketing: Ad Spending and Usage." In 2007, 37% of adult U.S. internet users visited social networks at least once a month. That number is expected to rise to 49% in 2011.
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Treating social media as a direct marketing channel, instead of as the relationship enhancing, two-way consumer touch point that it is, greatly underestimates its potential. Embracing the ways that social media can add value for users is a better way to aim for success.
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