Ad Age MediaWorks

More from Ad Age:: Creativity; Madison+Vine; AdAgeChina; Bookstore; Jobs; Sign up for E-mail Newsletters

MONDAY • December 17, 2007 | READ ALL MEDIAWORKS NEWS

Fox Makes Out Like Bandit With 'Idol' and Bowl

Strike-Proof Programs Put Net in Catbird Seat Heading Into Next Year

NEW YORK (AdAge.com) -- With Fox readying its singing-contest juggernaut "American Idol" for January and the Super Bowl airing in February, the network is in the strongest position going into 2008. Here's why, as well as a chart of which marketers have already bought into the game. FULL ARTICLE

Why Returning $10 Million to Advertisers Isn't as Bad as It Sounds

NBC's Decision Frees Up Inventory That Now Will Command Higher Prices

NEW YORK (AdAge.com) -- On its face, NBC's decision to give about $10 million in cash back to advertisers seems like a disaster. Failing to deliver for your customers is bad business, right? For broadcast TV networks, not necessarily. FULL ARTICLE

BOOK OF TENS: Epic Media Meltdowns

Plus Phrases That Are So Totally 2007: A Media Guy Final Exam

What a year it was, filled with stories and people we couldn't avoid, even though we really really wanted to. FULL ARTICLE

BOOK OF TENS: Magazine Covers We Loved

Plus 10 Titles That Are No More

Here are the ten magazine covers that made us stop and pay attention, and we say good bye to ten that shut their doors in 2007. FULL ARTICLE

BOOK OF TENS: TV Shows That Broke Out

Plus Signs the Upfront Is Dead and 10 Shows That Let Us Down

As we head into TV's mid-season malaise of reruns and reality, here's the ten shows we couldn't stop watching, and those that we were happy to turn off. FULL ARTICLE

Let the Unwrapping Begin

SWAG WATCH: See What's Under Ad Age's Tree

NEW YORK (AdAge.com) -- It's beginning to look a lot like ... well, you know. We're kicking off the annual Ad Age Swag Watch, in which we share with all of you what you all have been kind enough to share with us. Around these parts, Ad Age-ers have been harassing the mailroom folks and pouncing on any packages that look like they might contain chocolate or booze. And while a few of us have found delights under the wrapping paper, so far it appears gift-givers are being kind to our waistlines. Here's a look at what's come in so far. FULL ARTICLE

Where 'Lost' Is Found: Thursdays

TVWeek's James Hibberd: Rated

Network scheduling decisions are not events one would normally describe with a term like "highly anticipated." Yet plenty of suspense has been built up for this announcement: "Lost" will return Jan. 31 at 9 p.m. That's Thursday nights in the current slot held by "Grey's Anatomy" (which has only one original episode left). FULL ARTICLE