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This article from Knowledge@Wharton takes a close look at how some companies -- from WOMMA member companies Dell and Southwest Airlines to Unilever and Careerbuilder.com -- are using word of mouth marketing initiatives to take their brands to new heights.
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While social media can help a company meet many of its marketing objectives and should be a part of every smart marketer's arsenal, there are many prevalent misconceptions that you should be aware of. On the Search Marketing Gurus blog they tackle the top ten things that "social media isn't."
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According to a study conducted by WOMMA member company Millward Brown and sponsored by the Newspaper National Network and the Newspaper Association of America, people who read web versions of newspapers are 52% more likely to share their opinions than people who don't. Online newspaper readers on average share their opinions with 16 other individuals, according to the study.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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Burger King recently launched a campaign in which videos of customers "freaking out" about the supposed discontinuation of the BK Whopper can be passed along via email or embedded on blogs and web pages. The videos, which are humorous and entertaining, are part of an integrated campaign that includes word of mouth elements along with a strong web and T.V. presence.
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In her recent Brandweek article, blogger Maria Popova touts the value of online reviews as the original "social networking," and points to the self-selection process of both the writers and readers of reviews as proof. Popova highlights some of the most valuable aspects of consumer reviews -- both from a research perspective and the perspective of their WOM-potential.
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