Top Stories

AdSense gives publishers more ad control
Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites.

Top 5 viral video ads of 2007
Viral video ads that make the grade can attract millions of viewers and generate a buzz that rockets around the online world. Here we list those that are considered the best viral video ads of 2007.

Make opting-out a positive learning process
While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.

Can commercial messages seep deeper into social?
Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered.

Quigo launches Ad Links
Advertising network Quigo has launched a new segment of its AdSonar platform. Called Ad Links Plus the platform offers contextually targeted and graphically targeted ads for marketers.

"Green Monday" sees ecommerce surge of $881 million
Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007.

Outsell: Social marketing spend to top $80 million
It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space.

Online shopper satisfaction levels up
Shoppers are more satisfied with their online holiday shopping experiences this year than they were in 2006, finds the latest ForeSee Results Holiday Retail Benchmark.

Google continues to dominate search
With the holiday shopping season in full swing across the United States, more and more consumers are conducting searches to find those last few gifts. And most of them are turning to Google for their information.

Why marketers should target newspaper readers
Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online newspapers are more like to influence the purchasing decisions of consumers

MSN launches mobile display ads
Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users.

Top spots key to brand advertising
Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption.

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