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According to research from Miami University, the findings of which were published in the December 2007 issue of the "Journal of Advertising Research," word of mouth marketing is more valuable than was previously thought, especially when it comes to digital media.
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As faked profiles make it more difficult to navigate the MySpace universe, record labels looking for the next break-out band are having to shift their radars to spot the real deals in the midst of the fakes. Some say the proliferation of spam means the days of fans rallying behind bands on the social site are numbered, but some are still diligently working to find diamonds in the rough.
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Negative online WOM can have a detrimental impact on your company's reputation, so what can you do to manage it? This article highlights some of the most effective tips, including: know what's being said about you, have a communication strategy, and call in the professionals.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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By appealing to consumers' playful sides with their branded viral games, companies are hoping to create a buzz that increases awareness and inadvertently puts their products and services in the hands of folks eager to play their games. Here are some examples of companies who have successfully tapped into the word of mouth potential in viral games.
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Online social network imeem.com penned a deal with Universal Music Group, making it the first social network to offer full-length music streams from all the major labels, including EMI, Sony-BMG, and Warner Music. Imeem users can interact as well as listen to their favorite tracks on the site in a venture that adds validity to the ad-supported streaming model.
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