You've got to love a Christmas card which doesn't pretend to be a politically correct "holiday card" featuring the caricature of a sexy, buxom, bikini-clad, bubble-headed blond that comes from a company run by a woman. Yes, the very beautiful (yup, we did just say that) Buffy McCoy Kelly who heads TattooProjects has no problem latching on to a stereotype and using sex to sell. OK, so it's just a holiday card but we like it. And we like Buffy too.
Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!
For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.
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As you may know, Adrants offers a creative portfolio service which provides creatives a place to showcase their work in a searchable database promoted across several advertising industry websites. To give everyone a taste, for a limited time, we're offering a free basic portfolio which provides for five images, your professional details and contact info.
It's not much compared to the other offerings which allow for more images in your portfolio and a higher ranking in search results when people search the service for portfolios but it will give you a taste of the service and maybe you'll later decide to upgrade. If you do, or if you want to skip the basic level and move to higher Vinyl or Leather portfolio, you'll get two months free. You can check out all the details here.
Here's a bummer of significant proportions. SF group Richter Scales posted a parody video on YouTube about the impending pop of our rancidly ripe Web 2.0 bubble. It's a shame. We would've liked to see it.
The group used a bunch of images found online, mashed up to Billy Joel's We Didn't Start the Fire.
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OMG! AOL did something funny! So where do you find taser guy Andrew Meyer, "leave Britney alone" guy Chris Crocker and "um...the Iraq" Miss Teen South Carolina all together in one place? In an AOL commercial for its new AOL News site, of course. Two other videos will be released and if they are as funny as this one, we just might forgive AOL for buying Time/Warner back in the day. The witty creative gurus over at AKQA are to blame for this brilliance.
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Executive Producer, Internet Media
Travelzoo
, New York
, NY
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Interactive Ad Sales - NYC
Permission Data
, New York
, NY
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Senior Media Planner
Confidential
, San Francisco
, CA
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Vice President of Integrated Services
NetPlus Marketing, Inc.
, Conshohocken
, PA
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West Coast Mobile Sales Manager
The Weather Channel
, Los Angeles
, CA
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Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
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Visit www.nbcunidigital.com, a new site geared toward meeting your online advertising objectives! Gain access to data and analysis like never before. Peruse case studies, traffic statistics and programs.
Butternuts Beer & Ale has taken its farm-themed campaign to Times Square with two new pieces of creative which will appear through New Year's Eve on the CBS SuperScreen. You can view the creative here. Number nine and ten. It's amusing enough and appropriately crafted for outdoor style viewing.
Since its debatable* big win over Facebook's Beacon, we've developed an almost unhealthy interests in other ad campaigns it's trying to drum up money for.
Here's the latest one. (If it's too big for your browser, just click on the image and scroll down with your arrows.) We like how it says "dramatization" in the corner. As if!
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On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.
Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.
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We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin and Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
Learn the secrets to making seven million dollars in two years -- all for just $6.95 S&H! "How's this for a super trade?" the site gushes.
And while you're power trading, how about some PowerThirst? We're sure the Power Trading guy will appreciate the only energy drink augmented with TURBO PUNS.
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