Back to newsletter list
ChangeThis Newsletter No. 41
..............
41.01
The Elongating Tail of Brand Communication
By Mohammad Iqbal
With Chris Anderson’s The Long Tail as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail of brand communication.
http://changethis.com/41.01.ElongatingTail
http://changethis.com/pdf/41.01.ElongatingTail.pdf
*********
41.02
Seduced By Success: How the Best Companies Survive the 9 Traps of Winning
By Robert J. Herbold
Kodak and Sony reached the pinnacle of success within their markets, but were unable to react to changes within those markets. Herbold, retired COO of Microsoft Corporation, examined 44 successful companies to discover 3 common mistakes made by previously successful companies. The mistakes generate 9 traps which can be avoided as companies like Proctor & Gamble and Apple did by anticipating unarticulated customer needs.
http://changethis.com/41.02.SeducedSuccess
http://changethis.com/pdf/41.02.SeducedSuccess.pdf
*******
41.03
The Six Core Values of Innovation
By Jeff De Cagna
Innovation is the critical capability for all organizations trying to succeed in today's marketplace. But the case for innovation cannot be made solely on the basis of the economic value it creates for customers. It is equally important for enterprises and their leaders to embrace the 6 underlying core values of innovation as an integral element for a more vibrant future. This manifesto explores these values and explains how leaders can infuse them into their organizations in various ways.
http://changethis.com/41.03.SixCoreValues
http://changethis.com/pdf/41.03.SixCoreValues.pdf
*********
41.04
Drawings that Will Change Your Life
By Ralph Perrine
Ralph Perrine believes drawing to be indispensable to good planning and good collaboration—the top two critical skills for success in life. Here, he shares twelve drawings to help bring focus and clarity to teams and any personal planning.
http://changethis.com/41.04.DrawingsChange
http://changethis.com/pdf/41.04.DrawingsChange.pdf
********
41.05
Innovation: More than a New Year’s Resolution
By Nate Burgos
Disasters create change. They particularly defined 2005, from the Asian Tsunami to Hurricane Katrina, provoking a drive for innovation, whose essential value is betterment. This manifesto aims to frame some essential truths that contribute to the quality of not only things, but also people and places. Disasters displace, but what is never displaced is the need to make life better. This need, whatever the scale and wherever the setting, is shared by all of us who possess the power to innovate.
http://changethis.com/41.05.InnovationResolution
http://changethis.com/pdf/41.05.InnovationResolution.pdf
................
................
................
WANT TO WRITE YOUR OWN?
We're here to spread great ideas. Got one?
http://www.changethis.com/submit
................
THE MOST TALKED ABOUT MANIFESTOS
See the sorted list right here:
http://changethis.com/archives?by=email_count
................
WANT IT IN RSS?
Use our feed:
http://feeds.feedburner.com/ChangethisNewsletter
................
Please don't be afraid.
Forward this to your friends.
ChangeThis is a vehicle, not a publisher.
We're here to spread great ideas.
If you have any, let us know.
http://www.changethis.com/submit
If you didn't subscribe to this,
a thousand times forgive us. Follow
the links below to ***.
====================================================================
***:
http://topica.com/f***/aaaqpjn7bz6kkga8l604ole02rzydniltcd29mpj7_yi9x
Update Your Profile:
http://topica.com/f/?a84LXf.cfFZGa.ZkB6b3l0
Confirm Your Subscription:
http://topica.com/f/?a84LXf.cfFZGa.ZkB6b3l0.c
Report Unsolicited Email:
http://topica.com/f/abuse.html?aaaqpjn7bz6kkga8l604ole02rzydniltcd29mpj7_yi9x
Delivered by Topica:
http://www.topica.com/?p=T3FOOTER
