'Tis the Season To Grumble

It's my "buy everything I can online" season, and I've already had to complain to two companies about my orders. Oh and I almost forgot about a third company that sent me everything I ordered correctly next day at no extra charge. Guess which one I'd recommend? While so many of us are pressing retailers' buttons, it's a good time to read guru Jim Barnes's prediction that the next customer management area in need of good research is service.

Howard Schneider and Graham Hill are the new Best Author winners, for their contributions in November. Schneider's topical Lies, Damned Lies and Customer Data: Past Behavior Is No Guarantee of Future Results on businesses' laziness in their use of customer data generated a lot of discussion. Hill, who was this year's top blogger by a landslide and capped off the year with eight posts, once again stirred up some good debate about What Exactly Is CRM?

Gwynne Young
Managing Editor, CustomerThink