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It was a busy week in the people movement front.

  • RK Swamy, BBDO Asia forge new total partnership; Josy Paul roped in to head BBDO India
  • Saira Menezes to join 'People' magazine as Editor
  • Balasubramanium V quits as Global CEO of Meritus
  • Vishnu Athreya returns to Turner Entertainment Networks Asia
  • GroupM's Sanchit Sanga and Shashank Gawade join SureWaves in senior roles
  • BEI Confluence appoints Santosh Menon as COO for Mumbai and Bangalore operations
  • Publicis' Deepesh Jha to head Airtel account at Rediffusion DYR
  • Synovate India elevates Paru Minocha to Executive Director
  • Sumit Roy joins Northpoint as Director-Brand Communications

    There was steady action on the account movement front.

  • ONGC ropes in Rediffusion DYR, Grey Worldwide, RK Swamy BBDO, Bates Enterprise; account size Rs 30 cr
  • Contract bags Rs 25-crore Spice Corp, Spice Telecom and Spice Mobiles accounts
  • Beehive Communications bags creative and media duties of Lucera
  • Rediffusion DYR to handle Himalayan Natural Mineral Water business
  • Innocean Worldwide bags two non-Korean new businesses
  • AB Mauri zeroes in on Rediffusion DYR following pitch involving 23 agencies

    In the television space, Sony is trying hard to climb up the ratings ladder.

  • Content focus intensifies for Sony as the ratings race toughens
  • UTV calls off association with Malaysia-based Astro for 'Bindass'
  • INX Media too attempts transparency with online ad selling
  • Changes in the Bindass story already
  • Jain Group takes over Bengali news channel Kolkata TV

    Among other interesting developments:

  • After Quasar, WPP looks for more as others gear up
  • Social networking in India: Ad spends remain low, but future looks promising
    • Overview of mobile phone advertising on print for Jan-Oct 2007: AdEx study

    Print ad volumes of mobile phone grew by 65 per cent during Jan-Oct 2007, compared to Jan-Oct 2006. However, an equal share of mobile phone ad volumes has been observed among West and North Zone publications. Nokia Corporation maintained its first position across 2006 and 2007, while Sagem Bleu topped the chart of new models of mobile phone on print. It was also seen that mobile phone advertisers used more of price promotion campaign.

    "The Indian consumer and culture have changed. They have become more remixed, where we are taking some aspects of Anglo-Saxon and mixing it with Indian culture. I believe there isn’t any other agency that is doing brilliant work of consistently talking to this new remixed consumer. Our opportunity is to be this agency that talks to this remixed consumer in the most relevant way and offer creative solutions based on the insights that we get from the remixed generation."
    Suman Srivastava, CEO, Euro RSCG
    5 questions to know our honchos better
    ØWho would you be if you were asked to be a cartoon character?
    Garfield.
    ØWhat would you do if you were invisible for a day?
    Rob a bank and never work again in life.
    ØWho is your dream date?
    Johnny Bravo.
    ØWhat is your biggest fear?
    A cat pulling my eyes out...
    ØWhat is your funniest quirk?
    I tend to wash my hands almost after every 10 minutes!
    Swati Chopra
    Reporter, Times Now

    Hindi movie channel FILMY has appointed Nilesh Bhanushali as National Ad Sales Head. Prior to this, Bhanushali was Regional Head, Ad Sales - West & South for the channel. He has been a seasoned media sales professional with a career spanning more than 12 years. He has worked with industry majors like Dainik Bhaskar and Indian Express, before joining FILMY in May 2006.

    CNN has beefed up its Indian editorial operations as well assigned a Chennai correspondent. Sara Sidner, currently of KTVU-TV in San Francisco/Oakland, will be the network’s New Delhi-based international correspondent starting in January 2008 while Liz Neisloss, a former CNN senior producer, will be based in Chennai. Sidner comes to CNN having been the weekend news anchor for KTVU as well as being a field reporter, where she won a number of awards. With more than 12 years of experience, Sidner has also worked in a number of other TV news markets in Texas, Florida and Missouri. Neisloss, who is going to Chennai, was with CNN from 1990 to 2006. In this new position, Neisloss will cover not just the southern part of India but also support the CNN bureau in New Delhi.

    Centrum has appointed Rahul Rege as CEO-Retail Operations. Rege was earlier Business Head, Retail, BRICS Securities Ltd. He has diversified experience in securities markets operations in India. Before joining BRICS, he was Sr. VP at Sharekhan, the retail arm of SSKI. He spent most of his career at Sharekhan, shaping the growth plan of the innovative business model of the company. His previous assignments included ASK Raymond James & Associates, DSP Merrill Lynch, N.H. Securities, and Market Analysis and Consumer Research Organization (MACRO).

    The Mobile Marketing Association (MMA), which represents more than 500 companies across the mobile ecosystem, has appointed AdMob's European MD Russell Buckley to the position of Vice-Chairman of the Europe, Middle East and Africa (EMEA) chapter. He replaces dotMobi's CEO, Neil Edwards. Buckley, also a MobHappy blogger and current EMEA board member, was unanimously chosen as Vice-Chairman. Buckley will be playing an active role in fulfilling MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the EMEA region.

    Buongiorno (Hong Kong) Ltd, a global leader in digital mobile entertainment including Mobile VAS and digital marketing services, has appointed Satish Kejriwal as COO, India Branch office. Prior to Buongiorno, he was working as COO with Air2Web India. At Buongiorno, Kejriwal would focus on building the organization and reinforcing Buongiorno’s presence as a VAS market leader in the booming Indian mobile services market. Kejriwal brings with him 19 years of experience in the telecom industry. He has been associated with renowned brands like BPL, Alcatel, Airtel and Data Access.

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