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2008 election candidates are quickly realizing that social media, from YouTube to Twitter and everything in between, is changing the way they interact with voters, are able to respond to challenges, and the ways in which opposition can be voiced. So how are candidates responding?
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So how does a small company compete with social media giants, such as YouTube and Facebook, for viral attention? WeProNews covered a moderated panel that spoke about how to ignite a viral marketing campaign, all from a small business perspective. Bill Hanekamp of WOMMA member company The Well was one of the panelists, and was joined by Ed Kim, CEO of Red Bricks Media and Fionn Downhill, CEO and President of Elixir Systems.
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On The WebMarketCentral Blog, highlights of a podcast, featuring Paul Dunay of Buzz Marketing for Technology and Cece Lee of the PR Meets Marketing blog, are posted, as well as a link to the podcast itself. The podcast covers the role of PR in new media, as well as how PR professionals should approach bloggers and what web 2.0 tools they should be using.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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On the Cymfony blog, WOMMA Board member Jim Nail explains his take on social networking, how social networks have to walk a thin line between pleasing marketers and alienating consumers, and what it all means for WOM marketers.
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There are lots of ways that marketers can use Twitter to their advantage. Here are just a few, collected on the This is Going to be BIG blog (with comic relief and photos from the I Can Has Cheezburger? Blog).
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