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Facebook lets users block marketing tool
Saying it went too far in its pursuit of profit, the popular Internet hangout Facebook Inc. is allowing its 55 million users to permanently turn off a new marketing tool that tracks their activities at other Web sites.

Forecast: Ad outlook is improved
A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the 2008 elections and in Europe, Euro 2008.

Survey: Shoppers want recommendations from etailers
Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites is a must.

Marketing tool matches behaviors to users, websites
If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or react to. A new marketing tool from Compete, Inc. may change that.

TurnHere to create video ads for SuperPages.com
Another online directory is pulling out all the stops to help consumers and gain a bigger portion of the revenue gained from Internet Yellow Pages. Superpages.com and TurnHere are partnering to provide online video ads to users. With the agreement, the 18 million businesses who list within the Superpages site will be able to offer video ads as well as typical online directory information.

Undertone Networks gives advertisers homepage experience
Advertisers using a new platform from Undertone Networks may find users are more engaged with ads. According to the company the new "Homepage Experience" targets both content channels and categories across Undertone's top content websites.

Google remains atop search heap
Small inroads are still being made by other search engines but according to the latest data from Nielsen//Netratings, Google remains atop the list. In October the search giant led the pack by nearly 3 billion searches.

Ad targeting improves on Web sites
Ad targeting improves as web sites amass more data on consumer habits.

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