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The WOMMA Word for December 6, 2007

If you can't read this email: http://www.womma.org/newsletters/daily/2007/12/06/

 

The WOMMA Word

 
WOMMA
 
 
WOMMA Daliy Five | Your top five links in WOM

The European Union is taking a closer look at privacy matters and social networks. Specifically, the EU's report names spammers, unscrupulous marketers, and criminals as potential threats to social network users' privacy.

After a period of mistaken identity, Technorati is relaunching and getting back to what made it great in the first place: dedication to bloggers and advertisers.

To launch its new flavor of Cherry Chocolate Diet Dr. Pepper, the company created a viral video starring Tay Zonday, who became web-infamous for his online video rendition of the song "Chocolate Rain." The Cherry Chocolate video garnered more than 300,000 hits in the first 24 hours, and reached more than one million hits in under five days.

Looking for a Web Guru: Join WOMMA's Team!

WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.

Learn more and apply here:
http://www.womma.org/jobs/012074.php

The Out of My Gord blog showcases some great tips on how to take something from an idea or rumor and fine tune it into the next viral sensation. The post covers everything from jumping weak ties to what to do about negative word of mouth.

Showtime's online viral promotion for its series "Dexter" generated more than 300,000 unique emails, 750,000 page views, and brought home BIMA's "Best Use of Viral Marketing" award.

 
 
 
 

The WOMMA Word

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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.

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About WOMMA

The Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org

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