Springwise

Dear Tayllor,

Our latest edition is now online. Ideas featured this week:

Luxury car service for women in Istanbul
Transportation

Instead of offering women lower rental rates, which many mainstream
rental companies do, Pudracar provides a luxury service that's
undeniably feminine. (Not suitable for anyone who doesn't like pink.)

Zopa launches in the United States
Financial services

Two and a half years ago, Zopa launched its social finance concept in
the UK. Yesterday, they finally went live in the US. While the basic
principle is the same, Zopa US puts a different spin on social lending.

Indoor composting made easy (and worm-free)
Eco & sustainability

Home-made composting systems are cheap, clean and produce
great fertilizer, but not every consumer wants to deal with worms.
San Francisco-based NatureMill offers an effortless alternative.

Accidental charity in Belgium
Non-profit / Social cause / Telecom & mobile

Belgian ad agency Duval Guillaume came up with a clever campaign
that turns accidental calls into accidental donations to the Belgian
League for the Blind.

Genome mapping services from Iceland and the US
Lifestyle & leisure

Human beings have long wished for a way to know what their genes
hold in store for them. It’s a wish that’s starting to be fulfilled with the
emergence of personal genome services.

From the Netherlands: more free printing for students
Marketing & advertising

After registering with StudyPrint, students at Utrecht University can
print for free, sponsored by advertisers who run small ads in the
margins of printed class notes and reading material.

Bespoke chocolate portfolios, by London chocolatier
Food & beverage

Much like an expert vintner helps a clients stock their cellar with wines
that please their palate, Sir Hans Sloane designs unique chocolate
profiles.

Online note-swapping for college students
Media & publishing / Education

Students at Cornell, USC, Princeton and a handful of other US
universities now can pool their resources at TheCollegeFreeWay—
a network for sharing notes, outlines, essays, study guides and more.

Mobile loo locator for City of Westminster
Life hacks / Telecom & mobile

After texting 'toilet' to 80097, SatLav's users in central London receive
a text message with the details of the nearest facilities and their
opening times.

Ancestry books & family tree posters
Media & publishing

Genealogy buffs can now pull together the fruits of their hard work and
research into handsomely bound self-published books and family tree
posters.

Fantasy real estate games from California
Gaming / Homes & housing

Price Me Now challenges players to guess the prices of actual homes
for sale in their market by viewing photos and property details. Real
estate professionals can purchase in-game placement as coaches.

Build your own mobile phone
Telecom & mobile / Style & design

Bug Labs wants to harness consumers' creativity by letting them make
their own mobile devices. The company's sleek modules and open-
source software click together like LEGO blocks. Well, almost.

Open polls gauge popular opinion in minutes
Media & publishing

Online polling sites like Ask500People and BuzzDash allow you to
gauge popular opinion on almost any topic and see the results within
hours.

Crowdsourced customer service
Marketing & advertising

Working on a notion it calls "people-powered customer service,"
Satisfaction lets consumers participate in conversations about
customer service issues specific to particular companies or products.

Our next issue will arrive in your inbox on 12 December 2007. In the meantime, please
check out our daily posts.

Warm regards,

Liesbeth den Toom
Senior Editor
liesbeth@springwise.com

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5 December 2007 | This week's most inventive new business ideas