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Brand content that people choose to see (and choose to share) is infinitely more valuable than finding a better way to insert and interrupt. Joe Marchese stresses the value of merging brands into content in the latest edition of the Online Spin.
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Viral emails where consumers can add their pictures or voices are taking off like wildfire, garnering tons of attention for the brands, such as OfficeMax, Purina, and Careerbuilder, that have used them.
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A recent report from eMarketer, which highlights data from WOMMA member companies Bazaarvoice and the Keller Fay Group, tells marketers to drop their fear of consumer ratings and reviews. More than half of the data's respondents reported that they leave predominantly positive reviews.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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While Facebook is the current social media darling, MySpace is still larger, especially in the 12- to 17-year-old and 18- to 34-year-old demographics, which are twice as large as Facebook's.
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MySpace is stepping up its functionality with its new Transmissions platform, which allows musicians to perform and record music which will then be immediately available on the site. Users can either listen to the music streams live or buy the recordings.
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