| |
 |
|
"A Glimpse of the Next Episode," a recent study from Nokia, predicts that by 2012, 25% of all entertainment will be engineered and shared within social groups rather instead of coming from traditional media outlets.
|
|
While taking some time off from his blog-writing endeavors, Rohit Bhargava came up with a list (complete with requisite links) of recent new media conversations, topics, issues, debates, and findings. If you're working in the word of mouth marketing space, this is stuff you need to know.
|
|
In this MarketingProfs post, Seni Thomas outlines how Starbucks could use new media -- as opposed to a few television commercials -- to up its exposure and stay authentic.
|
|
WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
|
|
While the major online social networks are officially open to everyone, recent research from Northwestern University shows race, ethnicity, and education can influence what social networking sites people decide to use.
|
|
If everyone practiced ethical word of mouth marketing, the industry would be a better place for all parties -- consumers and companies alike. In this article from the Los Angeles Times, one shill marketer confesses some of the shady practices their startup uses to artificially viralize online video. While these practices might work in the short term, the long term damage such tactics can have on a company is enormous, which is why all WOM marketers should mind their ethical manners.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
Back to newsletter list
