Top Stories

More workers "commute" via computer
It seems more and more workers in the US aren't traveling the highways on their way to work. Instead, they are traveling the information superhighway - the World Wide Web - on their daily commute. A recent survey from Citrix Online shows that 23% of American workers work from a computer rather than a physical office.

European etailers show 5% YoY growth
Even before the holiday shopping rush began, European e-tailers were showing a nice improvement over 2006 traffic numbers. According to metrics firm comScore in October online retailers saw an increase in traffic of 5%.

New ad platform links brands to user interests
Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests.

Return Path tackles European email deliverability with 4 more providers
European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance".

comScore: Holiday spending tops $4 billion
The first official shopping week during the 2007 holiday shopping season was a good one for online retailers according to metrics firm comScore. comScore research indicates that online shopping topped $4 billion in revenue for the week of November 26th.

Study: Consumers respond to direct mail online
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.

More evidence of gift card popularity
U.S. consumers would rather give than receive, and if a present must be bought for them they'd prefer it to be a gift card or cash, according to BIGresearch's recent American Pulse Survey.

Reclaim time with autoresponders
Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged.

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