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Folks aligned with Target Corp.'s "Target Rounders" evangelist group were discouraged from disclosing their affiliation with the company to people they spoke with, turning a potentially positive word of mouth effort into an example of bad WOM ethics.
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It's true that social networks have infiltrated many facets of consumers' lives, and retailers are embracing these chatty online destinations like never before. New kid on the block Fanista, which launched in beta on Nov. 20, is trying to tie social networks' chatty potential to a more immediate point of purchase.
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Here are some tips from Bill Balderaz, who is Director of Viral Marketing for ClearSaleing, on how to optimize your press releases for maximum social media exposure.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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Because WOM often requires less of an initial cost investment than traditional advertising media, it's a great way for small businesses -- with presumably smaller budgets -- to start spreading the word on what they offer. Here are some ways small businesses have used the power of people talking to get their messages out.
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In a move that should satisfy some of the company's irritated users, Facebook has changed its targeted advertising platform Beacon's functionality, making it an opt-in feature instead of the opt-out feature that upset so many of the social network's users.
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