Top Stories

Monetize PDF content with CPC ads
Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content.

comScore: UGC reviews impact purchasing decisions
All advertisers really need to pay attention to what is being said about their products online. According to a new comScore report nearly one-quarter of consumers are willing to pay more for products or services which garner good online reviews.

Report: Online marketing trends include 1:1 contact
Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies.

Business strategy should include engagement
A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement.

Product videos increase purchase satisfaction
If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present.

Shoppers: online hubs lack "experience"
Online shopping hubs may be missing out on a large chunk of revenue this holiday season. According to a recent study from Future Now, e-tailers are focusing too much on innovation instead of focusing on the customer experience.

Eyeblaster offers 60 ad-enabled games
Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled.

Spotzer upgrades ready-made ad offerings
Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads.

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