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For years, word of mouth marketing has been around, and skittish brand marketers have been toying with buzz-word-worthy pieces of it. But play time is over, and more and more brand marketers are fully embracing WOM and making it an integral element of their integrated marketing campaigns.
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Blogs are easy to create, and there are literally millions of them burning out there in the blogosphere. So how do you make sure that people notice yours? Here's a look at some solutions -- and some of the pitfalls of existing strategies.
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Saaga 1763, an Estonian vodka, is hosting a variety of events and tastings to get the word out about its U.S. launch -- and it's targeting bartenders and servers, who the company hopes will remind bar patrons to try Saaga.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great. We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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WOM can work wonders, but it's not a magic pill. It still needs technique and methodology -- as well as an exacting understanding of its ethics -- to be done right. Here are some reality checks for marketers before getting started with WOM.
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The Boston Bruins have tapped local comedian Lenny Clarke to star as the figurehead of their viral efforts to get Bostonians to vote Bruins Players into the 2008 NHL All-Star Game. The "Vote Bruins" campaign features a slew of WOM-based efforts, including MySpace destinations, viral videos, and email tell-a-friend pushes.
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