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Sitting around waiting for consumers to start talking about your organization doesn't cut it. Companies need to take an active part in their WOM efforts. Here are six tips on how to get the WOM ball rolling.
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Philips Electronics is taking up residence in the Mall of America parking lot and is ingratiating itself with busy holiday shoppers with the "Philips Simplicity Parking Program." The program, which was developed by Carat, involves a "cell phone valet" that allows shoppers to send a text message containing their parking information to a designated number. The drivers then receive a text message from the company with their parking details. Happy shoppers who are able to find their cars will be able to thank Philips -- perhaps with a purchase.
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Learn how one library got its staffers to spread the word to the library's biggest fans, garnering tons of enthusiasm -- on a budget.
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WOMMA is looking for a new web producer and guru. Your job is to be the face of a movement to transform the future of marketing. Design the websites, blogs, and email newsletters that are redefining marketing and media. Get our content online, out the door, and looking great.
We are a creative team who loves to innovate, so you'll have lots of opportunities to do interesting things. This is a dream job if you are interested in blogs, consumer-generated media, or the future of marketing. You won't be reading about the visionaries. You'll be working with them to make the future more ethical and effective. Stop talking about this stuff -- do something about it.
Learn more and apply here:
http://www.womma.org/jobs/012074.php
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WOMMA member companies Bazaarvoice and the Keller Fay Group recently announced the results of a study that takes a deeper look into what makes consumers write reviews and what they hope those reviews to accomplish. Reviewers, according to the study, are motivated primarily by "goodwill and positive sentiment."
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According to a recent article on Marketing Profs Daily Fix, turning Facebook Fan Pages into branded destinations isn't enough to keep enthusiasts coming back -- but creating a place where conversations can take place is something that will catch their interest.
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