Top Stories

9 ways to increase customer loyalty
Customer care, reward programs and regular communications do help gain your customer's loyalty, but they aren't the be all and end all.

Which books are marketing executives reading?
Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends.

Online shopping 'down under'
Australian's may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over.

Cyber Monday madness maims website response
Cyber Monday madness may have pulled in record sales and traffic figures, but it put enormous strain on some of the Internet's well-known vendors, causing response times to slow and payment systems to malfunction.

Google upgrades checkout in time for holiday shopping season
Just in time for the holiday shopping season, Google has upgraded its checkout system and added perks for users. The upgrade centers around organizing and tracking online buys; in addition the checkout is offering buyer perks like free shipping and even frequent flyer miles for users.

Online shopping increases 20% Thanksgiving Day
Black Friday was a good shopping day in the US for online retailers, but Thanksgiving may have been the best shopping day - at least so far - this holiday shopping season. According to metrics firm Hitwise, Thanksgiving day saw a 20% year over year increase in online shopping.

Study: Engagement determines rich media ad performance
Advertisers have long assumed that the message is the most important part of any ad campaign. However, it may not be what your ad is saying that determines how a user responds. According to a recent study by Jupiter Research, how your ad delivers its message is more apt to determine overall performance.

Study: Product tours increase sales conversion rates
A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates.

Mercedes-Benz embraces rich media
Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented.

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