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In light of strong interest in word of mouth marketing, Forrester Research is revisiting data from the 2006 NACTAS Benchmark Survey, delving deeper into what makes the consumers who spread word of mouth tick.
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Some big brands are taking their holiday ads to social shopping sites, which allow users to simultaneously shop and engage in social activities, such as reviewing products, posting comments, and creating wish lists. Since these sites are created around shopping (and making actual purchases), there is an inherent appeal for brand marketers, but it is not without risk.
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There has been a bit of a backlash from some of Facebook's users, who were unhappy to find out that their online purchases were generating notifications to their friends. Facebook claims to have fixed the problem and made opting out easier, but some are still steamed.
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Nielsen Online's October 2007 reports show that social networking sites and blogs are still expanding. Social networking giant MySpace drew 19% more unique users between October 2006 and October 2007, and Facebook grew 125% in the same period.
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The latest Batman movie installment is revving up its viral potential with the launch of five movie-related websites, which Batman fans are helping go viral.
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