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$10.17 trillion.
That’s how big China’s economy was in 2006.* And it continues to grow exponentially. To help marketers understand how to market to this massive consumer base, Advertising Age once again presents Ad Age China: Digital Marketing Conference.
We’re bringing together the best brand marketers to share their successes in cracking the code of marketing in China, as well as shepherding Chinese brands into the world marketplace. These global brand marketing leaders and China domestic brand experts will give you usable insights on building your brand’s reputation, trust and sales in and out of China.
* Source: CIA World Factbook (https://www.cia.gov/library/publications/the-world-factbook/print/ch.html)
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| AGENDA |
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| 9:00 a.m. |
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Welcome Remarks
David Klein, Publishing/Editorial Director, Advertising Age
Irwin Gotlieb, Global CEO, GroupM
Yang Pei-Qing, President, China Advertising Association |
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| 9:20 a.m. |
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Morning Keynote
Deepak Advani, CMO & SVP E-Commerce, Lenovo Group |
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| 10:00 a.m. |
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China Media Landscape Overview
Ruth Stubbs, CEO, GroupM Interaction, Asia Pacific |
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| 10:20 a.m. |
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Panel: Branding in China's Mobile Universe
Moderator
Normandy Madden, Editor, AdAgeChina
Speakers
Joshua Maa, CEO, Madhouse
David Turchetti, CEO, 21 Communications
Dan Wong, VP-Multimedia Sales & Channel Management, China, Nokia |
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| 11:20 a.m. |
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Break |
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| 11:30 a.m. |
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Panel: The Olympics & China
Moderator
Greg Paull, Partner, R3
Speakers
Jochen Haase, Communications Director, China, Adidas
Paul Hu, Marketing Director, China, Volkswagen Group
Michael Zhang, Managing Director, China, MediaCom |
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| 12:30 p.m. |
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Lunch |
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| 2:00 p.m. |
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Afternoon Keynote
Victor Koo, CEO, Youku |
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| 2:40 p.m. |
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Case Study
Duane Kennedy, CEO, Dai-Biao |
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| 3:00 p.m. |
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Break |
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| 3:20 p.m. |
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Panel: Building Brands Online
Moderator
Laurel Wentz, International Editor, Advertising Age
Speakers
Alfonso de Dios, Associate Director, Media, Greater China, P&G
P.T. Black, Partner, Jigsaw
Lau Seng Yee, EVP, Tencent |
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| 4:20 p.m. |
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Harry Hui, CMO, Greater China, Beverages Business Unit, PepsiCo |
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| 4:40 p.m. |
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One-on-One Interview
Jason Jiang, CEO, Focus Media
Shaun Rein, Managing Director, China Market Research Group (INTERVIEWER) |
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| 5:20 p.m. |
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Closing Remarks
Cocktail reception to follow the conference, sponsored by Tencent |
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WHERE
Westin Shanghai
Shanghai, China |
WHEN
December 6, 2007
9:00 a.m. - 5:00 p.m.
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TICKETS
$300 | Individual
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MORE INFO
Online: adage.com/events
E-mail: aaevents@adage.com
Phone: 212.210.0155 |
| PRESENTING SPONSOR
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OFFICIAL MEDIA SPONSOR
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