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Here are ten tips on how to light the fire that propels the videos you create on to viral success. After all, it's not a viral video until someone hits the "forward" button.
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Social news and bookmarking sites, such as Digg, StumbleUpon, and Reddit, require some finesse. Here are some tips on how to make the most of your social news site memberships, as well as how to make social media sites part of your overall marketing plan.
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WOMMA Board member John Bell weighs in on the intricacies of WOM, delving into whether it should be defined as a channel -- wherein the conversation is one-way and WOM is bought and sold in measurable pieces -- or as a discipline -- which requires technique and methodology and has the potential to create deeper relationships between consumers and organizations.
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On his blog, WOMMA Board member Pete Blackshaw created a list based on trend charts from BlogPluse.com of what the 2007 conversation catalysts were. The list includes such heavy hitters as Facebook and Wikipedia, as well as Paris Hilton and Lindsay Lohan. Take a look at some of the things that got people talking in 2007.
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Is there a correlation between a person's propensity to spread word of mouth and their level of optimism? According to WOMMA Board member Virginia Miracle, "60% of the population share recommendations. Of that group of talkers, 90% 'always tried to make the best of every situation' compared to 50% of the non-talkers." So what does it mean?
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