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At WOMMA's Word of Mouth Marketing Summit on Nov. 15 in Las Vegas, PQ Media presented its Word of Mouth Marketing Forecast 2007-2011. Now, WOMMA members can save $100 when they purchase the full report from PQ Media.
WOMMA members, don't forget to take advantage of this great research deal, brought to you by WOMMA. Visit the WOMMA Member Center to get details on how to save.
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Who should own social media? According to blogger Shel Holtz, no one is better suited to develop an organization's social media approach than the organization itself. While vendors are able to provide organizations with valuable advice, according to Holtz, companies who cede control of their social media to another organization are missing the mark.
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Cookie maker Pepperidge Farms has launched a new website, ArtoftheCookie.com, aimed at helping women amp up their social networks and connect with one another. Sally Horchow, co-author of "The Art of Friendship: 70 Simple Rules for Making Meaningful Connections," is the campaign's spokesperson, and the website includes video clips from a cross-country trip that features Horchow speaking with women around the country about making and maintaining friendships.
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Getting the metrics and measures around their social media expenditures is something marketers are still struggling with. Here are a few tips on how to focus a program's real goals (whether it's sales, clicks, or page views) to get the best ROI picture.
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Smart marketers know that every single webpage (and every other consumer touchpoint) is a new opportunity to get consumers talking about you. The 404 error page is one example of an often neglected opportunity. See what some companies are doing to make their error pages just as talk-worthy as the rest of their websites.
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