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The International Herald Tribune
IHT.com Tech Alert


Paris, Monday, November 26, 2007

Tracking the media audience, wherever it may be
A French audience survey company will roll out a new system that uses inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows by demographic group and format.

A group approach to teaching teachers
Curriki.org, a nonprofit group, is trying to apply open-sourcing principles to textbooks and curriculums in a bid to reduce education costs.

Web tours get inside the real world
An American company is planning 3-D-like tours of towns that not only venture down streets, but also inside some businesses.

The portable Web still has a long way to go
Despite the high profile of iPhones and other smart cellphones, wireless Web surfing smacks of a soap opera, with disaster lurking like your next dropped call.

Millions of euros in TV ad spending may be at risk in Germany
The risk for revenue arises because of confusion over recent changes in the way the leading commercial broadcasters sell TV advertising time.

Eurostar reaches out to Americans
Rail Europe, which sells tickets to the high-speed train in the U.S., is trying to get more travelers to London to visit Paris.

California driver's agency recruits YouTube and MySpace
The entry into video sharing, supplemented by the agency's page on MySpace.com, is meant to educate drivers of all ages with driving tips and more.

Ericsson denies link to payments
The company was not aware that a minister in Oman was a so-called beneficial owner of an account opened by an Ericsson agent.

Not a real rock star? You can play one at home
Joysticks can take you only so far. To get in on the biggest game craze of the season, you need a guitar - or a plastic gadget that looks like a guitar.

An e-book reader that just may catch on
The Kindle is the latest in a long line of e-book readers. Will it succeed where others have failed?



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