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A fair amount of action took place on the people movement front.

  • Anisha Motwani joins Max New York Life Insurance as Senior VP-Marketing
  • I Venkat decides to move on from Eenadu Group
  • TME appoints Bhavna Jha as GM and Head for TME Delhi
  • Varttha's KRK Prasad joins Andhra Jyothi as CEO
  • Viaccess strengthens presence in India; appoints MCCS' Anoop Varma as India Regional Manager

    A quiet week for the advertising industry.

  • Cavinkare ropes in Bates to handle creative duties of Chik and Meera; account size Rs 15 cr
  • TBWA\India bags creative duties of Pantaloon Retail's mall business; account size Rs 12 cr

    Broadcasters were rudely shocked with the I&B Ministry cracking the whip to force two news channels to run apology scrollers.

  • 9XM throws encouraging opening numbers, scores higher than MTV, Channel [v]
  • I&B Ministry directs Zee News and IBN7 to apologise for violation of code of conduct
  • Some good news for Neo Sports as Indo-Pak on-ground fireworks bring in on-air numbers
  • Balaji Telefilms returns to Sony after three years with 'Kuchh is Tara'
  • Andhra Jyothi plans Telugu news channel, editions in Mumbai and Delhi
  • Triveni Media gets 6 licences cleared from I&B Ministry for regional, luxury & lifestyle channels

    There were a number of announcements from the Print media.

  • Outlook Group to launch Time Inc's 'People' magazine in India by mid-2008
  • Mint's readership claims in ad irk Business Standard; writes to ASCI
  • Navbharat Times strengthens presence in NCR with Faridabad and Ghaziabad editions
  • ACK Media acquires 'Amar Chitra Katha' and 'Tinkle'

    Among other interesting headlines:

  • Ramesh Narayan launches 'Reflections. The advertising and marketing world around me'
  • WPP Digital acquires 75 per cent stake in Quasar Media
  • Piyush Pandey to chair TV/Cinema; Print; Outdoor & Radio jury at Dubai Lynx Awards
  • IMAG set to expand role to China, Philippines, Indonesia, Malaysia & Singapore
  • Marketers need to catch up with consumers as life gets digitized
  • Snapshot of OTC advertising in Print during Jan-Sept ’07: AdEx analysis

    Print advertising of the OTC (Over the Counter) sector grew by 9 per cent during Jan-Sept 2007. The maximum advertising of this sector took place during 1st and 3rd quarters of 2006 and 2007. General Interest newspapers and Women’s magazines were preferred by OTC players. Multani Pharmaceuticals moved to No. 1 spot during Jan-Sept '07 while Cipla I-Pill was the most advertised new brand in Print.


    "I have been hands-on right from the funding stages. What has worked for me is that I have been a viewer all my life, and hence not been so close to the woods. This is one reason why I have been able to make the channel fresher. I know as a viewer what causes fatigue. When you have been in the system, you come back with the same mindset, and you make different versions of the same thing."
    Indrani Mukerjea, CEO, INX Media, & Chairperson, INX News
    5 questions to know our honchos better
    ØHow do you spend your time when not playing cricket?
    I love music, riding bikes, playing computer games. I play quite a bit of badminton when I get time. But I love bikes more than anything.
    ØWho was your hero when you were growing up?
    Sachin Tendulkar. He was already a star when I was in my formative years. For me, Tendulkar was the biggest hero.
    ØIs it true that you drink four litres of milk a day?
    I don’t consume four litres of milk a day; it is closer to around one litre of buffalo milk. I love to have milk shakes now.
    ØWhat has been your most memorable moment?
    Meeting Amitabh Bachchan.
    ØWhich other sport do you play besides cricket?
    I used to play soccer a lot in my childhood.

    Mahendra Singh Dhoni
    Captain of Indian ODI cricket team

    PepsiCo India has appointed Vivek Bharati, an economist and external affairs expert, as Executive Director – External Affairs, PepsiCo India. He will succeed Abhiram Seth, who is retiring after having led the External Affairs & Exports function since 2002. Prior to joining PepsiCo, Bharati has been associated with FICCI as Advisor-National Policy & Programmes. He also worked with the World Bank as Advisor to the Country Director. Prior to his stint at the World Bank, Bharati has held various senior editorial roles in The Economic Times, The Times of India and Hindustan Times. His last assignment in the publishing industry was as Editor, The Economic Times-Delhi.

    Kaushik Mitra has moved from Leo Burnett to join Bates David Enterprise as Creative Director. Mitra started his career with Clarion (which became Bates) in Kolkata in 1994 as Copywriter. He spent six years there and worked on ITC (Gold Flake, 555), Berger Paints and Taj Bengal. In 2000, he moved to Mumbai as Group Head for Leo Burnett where he handled Bajaj two-wheeler brands Caliber, Boxer and Eliminator; Hitachi air-conditioners; Fiat cars; IndianOil; McDonald’s and Reliance Mobile. Mitra was responsible for the McDonald’s ‘Humare Zamana ke Daam’ campaign.

    Rohit Malkani, who was Creative Director, Publicis Ambience Mumbai, has joined Bates David Enterprise as Creative Director-Copy. In his five-year stint at Publicis Ambience, he headed the creative team on the Marico brands, apart from working on P&G’s Vicks, and Bisleri mineral water. Before that, Malkani was with P***tasia.com for two years, where he developed the brand strategy and online identity for several companies/brands. Prior to this, Malkani worked with JWT Bangalore, where he spent close to six years handling Taj Mahal Tea, Red Label Tea, Lipton Yellow Label, Kingfisher, Acer, McDowell, Kerala Tourism, Standard Chartered credit cards and Van Heusen.

    Joseph D’Souza, who was Creative Director-Art at JWT, has moved to Bates David Enterprise. D’Souza started his career over 14 years ago at Leo Burnett as a visualiser on the P&G businesses (Ariel, Vicks, Heinz and Complan). He then moved to Grey Worldwide (then Trikaya Grey), where he handled Ambuja Cement and Kinetic bikes and scooters. Four years later, he joined JWT where he looked after Smirnoff, Club HP (Turbojet and Power), Philips India and Baskin Robbins.

    K Madhavan Pillai has been appointed Executive Editor of ‘Better Photography’, published by Infomedia India Ltd. Pillai has been associated with the magazine from its inception. Before joining Infomedia, he was branch head in a public relations company. He has also been a publishing consultant. Apart from commercial assignments in photography, Pillai has produced several independent video documentaries and corporate films.

    Aravind Sampathkumaran has joined local search engine AskLaila.com as Chief Product Officer. Prior to joining AskLaila, Sampathkumaran was Group Product Manager, Windows Live, at Microsoft Corp. He will be responsible for product vision and strategy, product design and development, product marketing and management, business development and distribution. Sampathkumaran brings with him over 14 years of experience in technology marketing and evangelism, including 10 years at Microsoft.

    Award-winning journalist and news programming executive Katherine Green has been appointed Senior VP-Programming by CNN International. Green, most recently VP/News Director of WTTG/ Fox 5 News in Washington, D.C., will be based at the network's world headquarters in Atlanta. She will now oversee all of the editorial production, programme development, network talent and day-to-day operations of CNN International.

    Mike McCarthy, Managing Editor for CNN International, has been promoted to the new position of VP-Coverage and Feature Programmes. He will oversee major breaking news and the growing strand of feature programmes produced in CNN's London, Hong Kong and Atlanta production centres. McCarthy has served as CNN International's Atlanta-based Managing Editor since November 2002.

    Santosh Kumar has joined HT.com as Head of Ad Sales-South. He will be looking after Bangalore, Chennai and Hyderabad markets. Kumar will be reporting to HT.com National Sales Head Pooja Puri. His last stint was with Monster.com as Key Account Manager for two years. He was earlier with Tata Infomedia for five years.

    Hewlett Packard has appointed Michael M Bala as Country Manager for its online photo service HP Snapfish in India. Prior to joining HP Snapfish, Bala was Business head at ClickJobs.com, a BharatMatrimony group company. In his new role, Bala will spearhead the operations for HP Snapfish in India, guiding the team to replicate the global success story of the online photo service in the country.


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