Top Stories

Video ads go from novel to annoying
Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups.

AOL offers video ticker ads
Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself.

15 million log on to BiggerBoat's ad network
Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers.

Forecast: Online real estate ads to reach $3.5 billion by 2012
It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012.

Convenience leads shoppers online
There is another reason e-tailers should make online shopping simple: the consumer. According to a new report from Nielsen//Netratings, shoppers turn to online venues for convenience. If an online retailer makes it simple to buy, then, consumers should return time and again.

Survey: Black Friday shoppers will spend more green
With only three days until Black Friday, many retailers and e-tailers are ramping up their efforts to draw in consumers. There is a good reason for that: according to a recent poll from Maritz Research consumers will spend a lot of money this Black Friday.

Nielsen, Hitwise show Google in the driver's seat
Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October.

PayPal expands reach with MasterCard
E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service.

Sony's Crackle tops with big brands
Sony Pictures' Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year.

Optimize websites for choosy Christmas shoppers
Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy.

Survey: Video creeping from niche to mainstream
More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week.

Teens research online, buy offline
Online marketers may be missing the boat with the teen set. According to a recent study from the Online Testing eXchange and eCrush, teens aren't buying online.

Email marketers using wrong metrics?
Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing's success than looking at indicators of financial return.

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