Word of Mouth Marketing Summit a WOM-Worthy Hit!

Last week's Word of Mouth Marketing Summit was a hit, with nearly 500 industry leaders in attendance, tons of great sessions, lots of learning, and more networking opportunities than ever before. But you don't have to take our word for it -- we know we're a little biased when it comes to our events. Here are just some of the great things other people have to say about WOMMA's latest WOM event:

From the VisInsights blog
From the Direct 2 Dell blog
From the Digital Influence Mapping blog
From the Damn! I Wish I'd Thought of That! blog
From the Catch Up Lady blog
From the Brains on Fire blog
From the WOM MGH blog

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WOM Marketing Industry Worth $1 Billion in 2007, $3.7 Billion by 2011

At the Word of Mouth Marketing Summit last week PQ Media made an announcement that rocked the industry -- and proved what WOMMA's been saying all along: WOM marketing is big, and it's here to stay.

PQ Media's Word of Mouth Marketing Forecast 2007 marks the first ever comprehensive look at the size and growth of the word of mouth marketing industry. According to the research presentation, which was delivered by Patrick Quinn, President and CEO of PQ Media, marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services. According to PQ Media's projections, the WOM industry is forecasted experience incredible growth, leading to a spend of more than $3.7 billion in 2011.

From The WOMMA Word blog

WOMMA Branches Into U.K. in Alliance with WOMUK

WOMMA is going global! Another exciting development in word of mouth marketing that took place at the WOMMA Summit was the official alliance struck between WOMMA and its U.K. affiliate, WOM UK. At the Summit, representatives from both parties signed an agreement that will allow an independent connectedness between the two organizations -- something that will ultimately benefit their respective memberships in the areas of best practices, research and metrics, and ethics.

From The WOMMA Word blog