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Google Ready To Bid For Wireless, Maybe
WebProNews
November 17, 2007
http://www.WebProNews.com

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Google Ready To Bid For Wireless, Maybe
David A. Utter | Staff Writer

Lots of stories have swirled over the question of will they or
won't they bid in the FCC's 700MHz wireless spectrum auction,
but Google now looks like a lock to pony up some cash.

If Google bids for the 700MHz spectrum, they could do so with
someone else putting up cash alongside the substantial pile of
currency the search ad company has accumulated.

The Wall Street Journal summarized several steps Google has taken
with regards to becoming a mobile business player. They left out
a couple, namely Google's acquisitions of Grand Central and
portable graphics engine maker Skia earlier this year.

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When Google does take that big step by grabbing some of the valuable
700MHz spectrum, they are as likely to do so with another
deep-pocketed bidder alongside them as they are to go solo to the
auction. That's speculation by the Journal, citing the usual
'people familiar with the matter', but it makes sense for Google
to arrive with a partner.

Serving the public with a GoogleNet wireless network should benefit
the mobile-using public with less expensive service and broader
availability. But serving the public involves customer service,
and no one will ever confuse Eric Schmidt with Bruce Nordstrom
in that discussion, as Google prefers to shunt its users to
newsgroups rather than take questions by email, much less by phone,
about its non-revenue generating products.

If Google chose to do so, it could provide world-class customer
service. Financially it makes more sense for them to foist that
dirty work onto someone else, which makes a partner scenario more
likely once the bidding begins.

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Nonprofits Outpacing Businesses on Social Media
Janet Meiners | Marketing Pilgrim

Charities are often more savvy than businesses when it comes to
using social media - especially blogging. The Center for Marketing
Research looked at the top 200 largest US charities as defined by
Forbes Magazine. They found that seventy-five percent of the
charities are using some form of social media.

Social media specifically refers to blogging, podcasting, using
message boards, social networking, video blogging and wikis.
46% of the charities report that social media is a key part of
the organizations fund raising efforts (though they do not measure
success by numbers - they seem to use the tools more for
branding purposes).

Social media is an effective way to increase awareness of their
missions and helps them connect with their constituencies.
The research did not trace how this affected donations because
the organizations mainly used it to build community and foster
their online presence.

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The findings came from the University of Massachusetts-Dartmouth
Center for Marketing Research. They conducted a nationwide
telephone survey of nonprofits named by Forbes Magazine to their
list of the 200 largest US charities for 2006 under the direction
of researchers Eric Mattson and Nora Ganim Barnes. Seventy-six of
the charities gave detailed interviews.

The charities are especially outpacing businesses when it comes to
podcasting and though less utilize video, the ones who are use it
heavily. They are also blogging. Charities blog at a higher rate
than businesses on the Fortune and Inc. 500 lists, with more than
a third of the organizations. Compare that to just 8% of Fortune
500 businesses and 19% of businesses on the Inc. 500 list.

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I did a little research myself and found that the number one charity
(measured by revenue) is the Mayo Clinic which maintains two
blogs-including a blog on stress. Maybe some of usought to add
that to our list of RSS feeds ;).

The United Way has three blogs as well as blogs at regional offices
I didn't find blogs for the Salvation Army, American Red Cross,
Catholic Charities, or Habitat for Humanity (however they do link
to blogs written by others associated with their organization).
The ones I looked at didn't seem to be utilizing social bookmarking
or advanced functionality on their blogs.

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