Top Stories

Survey: Advertisers must increase new media budgets
Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media.

Forecast: WOM to exceed $1 billion in 2007
Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase.

"Black Friday" websites draw early attention
Traffic to Black Friday advertising website is increasing at a faster rate than it did in 2006. According to a report from Hitwise, traffic increased 52% year over year.

Marketers should engage mobiles to reach Gen-Y
Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent study from InsightExpress.

Canadians turn to Internet for careers
There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations.

Google nears launch of in-game ad beta test
With more people playing games than watching television, Google's AdSense for Games' boss believes there is an untapped audience out there who would gobble up ad-supported games.

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