Friday - November 9, 2007
» Video, Rich & Streaming Media
Taking the Video Wheels Off
Written by Dorian Sweet
Video is fully online. What's the best way for ad marketers to get in on the action?
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» Paid Search Strategies
New Research Validates Search For CPG Marketers
Written by Kevin Lee
How search fits into the online marketing mix for consumer packaged goods.
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» ROI Marketing
Guarantee Holiday Sales
Written by Bryan Eisenberg
What are you doing for your gift recipients this holiday season?
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» What's The Buzz?
Digital Ad Daze
Written by Anna Maria Virzi
Participants of ad:tech New York see two faces of online advertising.
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Is newspaper new media or old media? Yes.
Today's newspaper is a category-defying, media-blending
creation. Print edition stories refer readers to online
audio and video. Online editions post the latest versions
of print edition reporting. The combined online and print
story engages readers like no other medium. No wonder
newspapers reach 70% of all adults each week. Get the
whole story when you visit newspapermedia.com.
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Monday - November 12, 2007
» The Leading Edge
Advertising in the New New Media, Part 2
Written by Sean Carton
Tips for evaluating social networks and online video. Last of a two-part series.
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» Search Results
SEO Design and Development Best Practices
Written by Julie Batten
Tips for striking a balance between a Web site's aesthetics and search engine appeal.
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» E-Mail Marketing
Speaking E-mail
Written by Jeanniey Mullen
Lost in translation: why the e-mail industry may be doing itself a disservice.
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Google Analytics measures the success of your marketing
campaigns, keywords, and site content. Track where your
visitors come from and what they do on your site, so you can
focus on initiatives that achieve conversions and ROI. Google
Analytics also integrates easily with AdWords. It's powerful,
simple to use, and free. It's web analytics by Google.
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Tuesday - November 13, 2007
» Analyzing Customer Data
Engagement: The Definition Debate
Written by Neil Mason
It's useful to define and measure the volume of valuable behavior on a Web site, but does that count as engagement?
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» Agency Media Strategies
Marketing With Podcasts, Part 3
Written by Harry Gold
Podcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series.
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» CMO
Death, Social Media, and Remembrance
Written by Pete Blackshaw
Meaningful insights about social media come from a painful loss.
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NEW! Best Practices for Online Video Communications
This 10-page guide covers the most effective strategies and
techniques for producing, delivering and managing on-demand
rich media to capture the attention of your audience and bring
your web site to life!
Download the Guide Now
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Wednesday - November 14, 2007
» Behavioral Marketing
Do Not Track: Power to the People?
Written by Robin Neifield
The online advertising industry must do a better job of educating consumers about what behavioral targeting really means.
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» Search Engine Marketing
What Power Searchers Do and Don't Tell Us About User Behavior
Written by Erik Dafforn
Do power searchers constitute powerful consumers or a distraction?
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» B2B E-Mail Marketing
Before You Hit "Send," Consult Your E-mail Checklist
Written by Karen Gedney
Does every e-mail campaign include the date, a call to action, and other essentials?
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Thursday - November 15, 2007
» E-Mail Marketing Optimization
No Thanks
Written by Al DiGuido
When's the last time you thanked your customers?
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» Actionable Analysis
After Your Customers Leave
Written by Shane Atchison
Some ways to make reasonable assumptions after a Web site visitor heads elsewhere.
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» Mobile Marketing
Camera Phone Photos: Wired or Tired?
Written by Courtney Acuff
Without standards and participation from all operators and carriers, a new behavior can't efficiently be taught.
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» Media Buying
Tech Blog Wars
Written by Tessa Wegert
For media planners and buyers, technology blogs offer ad options that rival those of online newspapers and entertainment portals.
» Full story » Printer version
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