Top Stories

AdSense ads clickable areas restricted
Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers.

Toys made in China off Christmas shopping lists
PriceGrabber.com's latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product's country of manufacture.

Few web marketing campaigns meet launch deadlines
A recent survey of 120 senior marketing decision makers in the U.S. found that getting Internet marketing campaigns launched on time isn't an easy feat.

Paid search may benefit financial sector
Marketers in the financial sector may benefit from paid search campaign according to a recent report from Compete, Inc. According to the report, search query volume for some financial terms saw great increases from August to September 2007.

Gift cards are increasingly popular among Hispanics
E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards.

British SMEs underutilize Internet
Despite reports predicting the U.K. to be Europe's most lucrative online market by 2011, many SMEs still don't understand the power of the Internet and some aren't even connected.

European holiday spend will grow fastest online
In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth.

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