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Marketing at Retail
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Renewing your brand identity with customers. WEGENER works with a host of media entities, service providers and systems integrators to assist creating upbeat customer experiences.
Learn more about our integrated digital signage and background music solutions.


With our customer centric model and fast response, we take an unconventional approach to digital signage.

* NEC Display Solutions certified
* Touchscreen displays from 2.5" to 100"
* Options; Touch, Protective Screen or Sunlight Readable

Please visit: Horizon Technology
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DIGI Awards Deadline Month Away
The deadline to enter the 4th Annual DIGI Awards is approaching.
Enter now at:
http://www.digitalsignagedirectory.com/DIGIAwards/

This year's DIGI Awards will once again recognize the resellers, dealers and integrators who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole. The DIGI Awards are open to ALL digital signage installations completed in 2007, regardless of the market segment or how many screens were installed.
Entry deadline is Dec. 15, 2007.

The categories for the 2008 DIGI Awards are:
http://www.digitalsignageweekly.com/articles/news/DIGI_Awards_Deadline_Month_Away.php - READ MORE

Reflect Systems MS Gold Partner
Reflect Systems, provider of digital signage software and services to retailers and out of home advertising networks, has announced their recent selection and participation in the Microsoft Retail and Hospitality Advisory Board meeting in Atlanta and their achievement of Microsoft Gold Certified Partner status. Both achievements come on the heels of Reflect's early adoption of Microsoft's .NET Framework 3.0, Windows Presentation Foundation (WPF), and Silverlight technologies.

"We're very excited and flattered to have been chosen to participate on Microsoft's Retail and Hospitality Advisory Board; and we're also very proud of our Microsoft Gold Certified Partner status," said Matthew Schmitt, CEO of Reflect Systems. "Both achievements demonstrate to our customers our commitment to leveraging the advanced technologies available in Microsoft's platform." - READ MORE


Advertisement

This Week's News

WHEN Digital-Media Network
Fitness facilities are customizing communications with their members via a new state-of-the-art digital-media network now rolling out nationwide.

The Wellness Health Education Network -- or WHEN -- is an exclusive network designed to be installed in more than 5,000 fitness facilities focused on health and wellness, reaching more than 12 million health-conscious adults with highly relevant information when and where they want it.

"WHEN informs and persuades people to live healthier lives," says Rick Adler, chief executive officer of TSN Group, the network's owner and operator.  "Just as important, WHEN allows each facility to communicate its own, local message right alongside the system's network videos, advertising, news feeds and other messages." - READ MORE

X2O Patent for Digital Signage Content Creation
 Digital signage solution provider X2O Media has announced that the U.S. Patent and Trademark Office has granted a patent for X2O Media's unique approach to developing graphics for digital signage. Entitled "Method for Producing Graphics for Overlay on a Video Source," the patent covers the use of an existing application, such as Microsoft(r) PowerPoint, to create a high-end video output featuring graphics, video, live data, and other elements. X2O employs this technology in its flagship product, the Xpresenter suite of digital signage tools - READ MORE



Russian Revolution

 

Recently I made a presentation at the POS Congress in Russia. My topic revolved around how a digital communications network can impact retail brand equity. During my visit, which included meetings with exhibitors at the trade show, as well as tours of various stores and malls, I discovered that while my new friends in Moscow may lag some other markets in terms of digital signage adoption, Russia is a robust market that any global player should strongly consider entering. Here's why.  

At the end of 2006, the World Bank noted "a booming domestic market continues to drive strong economic growth in Russia." Stores were packed and its citizens spend with abandon. Moscow itself is a modern, bustling city, in which one can sense, again as the World Bank notes, that the "real incomes of the population, wages, and retail trade have been growing in double digits." This booming economy is fueling retail sales growth in excess of 12% annually - READ MORE

Editorial:
David Keene,
scneditor@aol.com

Sales:
Debbie Rosenthal
212-378-0473, Ad Sales
drosenthal@nbmedia.com

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