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Best Marketing Ever
Agency Fusion is a Web development
company that caters to Web designers who don't want to handle the programming end of things. Agency Fusion
is also a bunch of freaking geniuses, as evidenced by Make My Logo Bigger Cream.
This video and Web site connects with the agency's target market by spoofing requests made by designers'
clients, such as "get rid of all that white space," "add a starburst," and of course, "make my logo bigger."
As the video narrator says, "You paid your neighbor's nephew's friend a whopping fifty bucks for that logo — make sure you display it with pride."
The video is almost seven minutes long, but it's worth every second. Agency Fusion is
worth a look, too. I'm not endorsing them — I can't because I haven't used their services — but I am
impressed by a company clever enough to create this kind of marketing campaign.
— Terri Stone, editor in chief
P.S. To see which five design books I wouldn't be without on a desert island, go here.
When Microsoft Word and Page-Layout Apps Collide
If you have to import Word files into InDesign or QuarkXPress, don't miss these tips from Anne-Marie Concepcion.
A bonus tip tells you how Word and page-layout apps can work together to add columns of numbers.
"Here are my Handy-Dandy Tips for Degunkifying Word Files. You need them only when you're trying to retain the
styling information in the Word file as you import it. (If you're stripping the formatting, then there's no gunk
to de-anything.)"
http://www.creativepro.com/story/howto/26092.html
Check out more of Ann-Marie's hints and tips:
http://www.creativepro.com/author/home/2059.html
Photoshop How-to: If Only We Could Be this Smart in Real Life
Smart Objects and Smart Filters are an image editor's dream. Andrew Shalat shows you how to use them and
even gives you sample files so you can follow along.
"Once you're used to creating variations in your images without destroying an original, you'll be hooked."
http://www.creativepro.com/story/howto/26091.html
More on Smart Objects:
http://www.creativepro.com/story/feature/23667.html
http://www.creativepro.com/story/howto/24965.html
Design Successful Tables
The best tables look good but are also easy to understand. In this article, Michael Murphy
explores the design principles behind the most successful tables while explaining how to use
InDesign's table tools.
"Subtle use of alternating fills (Table > Table Options > Alternating Fills) can go a long way
toward differentiating between rows and columns, and directing the eye. Avoid jarring contrasts
or colors too similar to the color of the text (Figure 3)."
http://www.creativepro.com/story/howto/26082.html
Want more information on InDesign?
http://www.creativepro.com/software/howto/1423.html
Not Your Basic Photoshop Filter
Sara Frances, a professional photographer, reveals a technique she used on a series of shots from a
lavish wedding. While not difficult to achieve, the results go beyond that clunky "Photoshopped" feeling.
"Prepare an image for the process by first removing facial blemishes, eye bags, wrinkles, and undesirable
background items, such as obtrusive signs. Images showing action or motion or that are simply a bit blurry
are just as suitable as sharp, detailed portraits. Both natural and architectural landscapes make good subjects."
http://www.creativepro.com/story/howto/25490.html
Photo retouching can be minor or major. Here's an example of the latter:
http://www.creativepro.com/story/howto/25078.html
Photographic Myth Busted!
Senior editor Ben Long exposes a photographic fairy tale.
"While we can all count on the inevitability of death and taxes, photographers have had a few other
certainties to depend on: black cameras look more professional than silver ones; the best shots present
themselves when you don't have a camera with you; and digital zoom is always a bad idea. And for the
last century and a half, photographers have also been taught that the focal length choice they make has
an impact on the depth of field in their scene. In this article, I'll show you why that long-held maxim is not true."
http://www.creativepro.com/story/feature/25485.html
Are you interested in a Photographic Myth Busters series? If so, let Ben
know: benlong@creativepro.com
Rearview Mirror: 20-20 Hindsight
Our Get Creative videocast delivers the news for the week of November 12
http://www.creativepro.com/story/news/26093.html
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PixelNovel releases Adobe Photoshop Files Comparison Tool for Photoshop professionals
http://www.creativepro.com/story/news/26094.html
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Digital Photography for Print Production Best Practices white paper available from the Ghent Workgroup
http://www.creativepro.com/story/news/26086.html
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Call for entries: 2007 Photoshop User Awards
http://www.creativepro.com/story/news/26074.html
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Happy Birthday Design Tools Monthly
http://www.creativepro.com/story/news/26075.html
Wacky Web Site of the Week
Amazing and fun inventions. The storage in a staircase is BRILLANT
http://www.creativepro.com/story/feature/23661.html
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