Top Stories

Could Facebook's social ad strategy be scuppered?
Could a law passed over a century ago in New York really scupper Facebook's recently announced Social Ads strategy?

The rise of the social researcher
A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper - the Social Researcher.

Report: Consumers buy from like-minded companies
It may pay to tell consumers a bit about your company. According to the inaugural BBMG Consumer Conscious Report nearly 90% of American consumers are more likely to buy products from socially conscious companies.

Hispanic ad network launched
In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network.

Study: Auto marketers should target lifestyle hubs
A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online categories.

IBM predicts end of the ad world as you know it
IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century.

Q3 Internet ad revenues jump to new high
The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers.

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Fifth largest newspaper in U.S. joins Yahoo