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The International Herald Tribune
IHT.com Tech Alert


Paris, Monday, November 12, 2007

British postal service tries to stimulate business with sensory appeal
A new initiative, aimed at marketers who use the mail to reach potential consumers, encourages them to incorporate a scent, taste or sound in their mailings.

Using mobile phones as cash is put to the test in Europe
Already a success in Asia, the mobile money concept is undergoing a trial by a dozen companies in France, giving consumers the ability to pay for everything from croissants to subway fare with a wave of a handset.

Media: Italian paper faces scrutiny as it prepares an IPO.
The powerful industrial group that owns the financial daily Il Sole 24 Ore is bracing for a new level of scrutiny in a newspaper market already rife with conflict of interest claims as it prepares to sell a third of the company to the public this month.

Hollywood writers rally as contract talks remain stalled
A thousand protesters converged Friday on the gates of Fox studios for what was shaping up to be the biggest rally yet by striking writers.

Hoping to replicate US success, Apple launches iPhone in Germany, Britain
Customers in Germany and Britain lined up to buy the iPhone as it made its European debut on Friday, with Apple Inc. hoping to replicate overseas the success it has had in the United States.

Le Méridien: Hotels, and now, a lifestyle
The hotel would like to be viewed as a haven for hipsters and other creative types, perhaps a European version of the W Hotels.

International media boycott Australian cricket
Among the media coalition's main concerns are Cricket Australia's insistence that agencies pay for the right to license photos of its events.

"Queen of Facebook" gets comeuppance
The first mom on her block to sign up for the social networking site, one woman finds it hard to keep up with all its new applications.
- Facebook is marketing your brand preferences (with your permission)

Screenwriters' strike forces networks to juggle
Jack Bauer will return to save the world again on "24," but somewhat later than expected, as the walkout entered its fourth day.

Gadgets getting glitchy? Advice is a few clicks away
Fixing gadgets is adapting to the modern era as Web sites help fill the void left by the disappearing neighborhood repairman.

Q & A for a digital world
How to put your photos into a digital frame and record videos on the go. Plus, the tip of the week.



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